Your author newsletter is a powerful tool for connecting with your readers and driving book sales. But let's face it, creating an effective newsletter can be overwhelming. You need to figure out what to write about, how often to send it, and how to use it to grow your list and sell more books.
That's where we come in. We're award-winning book marketers Katie Sadler and Sam Missingham, and we've helped some of the UK's bestselling authors build their author newsletters from scratch. Now, we've put everything we've learned into The Author Newsletter Bundle – a comprehensive guide to creating newsletters that work.
HERE’S WHAT YOU’LL LEARN
- Why you need an email list: We'll explain why email is still the most effective way to connect with your readers, and why building an email list should be a top priority for every author.
- Where to start: If you're new to author newsletters, don't worry – we'll walk you through the basics, from setting up your account to creating your first newsletter.
- How to grow your list: We'll show you how to grow your email list, including tips for creating lead magnets and using social media to drive sign-ups.
- What to talk about: We'll give you plenty of ideas for newsletter content, from author updates to behind-the-scenes glimpses, book recommendations, and more.
- How to plan your activity: find out how to plan the content for your monthly newsletters and when and how to use solus newsletters
- How and what to automate: We'll explain how to set up automated email sequences, including welcome emails and abandoned cart reminders, that can save you time and drive more sales.
- How to use your newsletter to launch your book: We'll explain how to build your street team and how to use your newsletter to build buzz for your book launch, including tips for creating a launch plan and using your newsletter to promote your book.
- How to understand your analytics: We'll explain how to track your newsletter metrics, including open rates, click-through rates, and conversion rates, and use that data to improve your newsletters over time.
Once you’ve been through the bundle, you will then have a plan to work to and be confident that you understand what your author newsletters are trying to achieve, what content to include and how to ensure you sell your books too.Order now and get to grips with your author newsletter!
Good luck,
Sam & Katie x