Welcome to The Author Newsletter Bundle
Everything you need to know about creating effective newsletters that engage your readers, build your brand and drive book sales.

Your author newsletter is a powerful tool for connecting with your readers and driving book sales. But let's face it, creating an effective newsletter can be overwhelming. You need to figure out what to write about, how often to send it, and how to use it to grow your list and sell more books.

That's where we come in. We're award-winning book marketers Katie Sadler and Sam Missingham, and we've helped some of the UK's bestselling authors build their author newsletters from scratch. Now, we've put everything we've learned into The Author Newsletter Bundle – a comprehensive guide to creating newsletters that work.

HERE’S WHAT YOU’LL LEARN 


  • Why you need an email list: We'll explain why email is still the most effective way to connect with your readers, and why building an email list should be a top priority for every author.
  • Where to start: If you're new to author newsletters, don't worry – we'll walk you through the basics, from setting up your account to creating your first newsletter.
  • How to grow your list: We'll show you how to grow your email list, including tips for creating lead magnets and using social media to drive sign-ups.
  • What to talk about: We'll give you plenty of ideas for newsletter content, from author updates to behind-the-scenes glimpses, book recommendations, and more.
  • How to plan your activity: find out how to plan the content for your monthly newsletters and when and how to use solus newsletters
  • How and what to automate: We'll explain how to set up automated email sequences, including welcome emails and abandoned cart reminders, that can save you time and drive more sales.
  • How to use your newsletter to launch your book: We'll explain how to build your street team and how to use your newsletter to build buzz for your book launch, including tips for creating a launch plan and using your newsletter to promote your book.
  • How to understand your analytics: We'll explain how to track your newsletter metrics, including open rates, click-through rates, and conversion rates, and use that data to improve your newsletters over time.
But we don't just give you the information – we show you how to put it into action. Katie and Sam discuss author newsletters in a simple and accessible way, and include lots of examples from the authors they have worked with and other bestseling authors.

Once you’ve been through the bundle, you will then have a plan to work to and be confident that you understand what your author newsletters are trying to achieve, what content to include and how to ensure you sell your books too.Order now and get to grips with your author newsletter!

Good luck,

Sam & Katie x


About us



Katie Sadler and Sam Missingham first worked together at HarperCollins. With Katie in the fiction marketing team, and Sam looking after audience development, they organised a number of high-profile events designed to engage readers on- and offline, including the first ever, award-winning Digital Romance Festival, and a live-streamed in-person event with George R.R. Martin and Robin Hobb.


Now they continue to work with authors and publishers on their marketing, and work together to run The Empowered Author, a membership website and free Facebook group created to give authors actionable advice to bring their books to the widest possible readership.


Here's How To Get Access

The Author Newsletter Bundle

  • 40+ page workbook to talk you through setting up your author newsletter (or improving the one you already have)
  • Annual Planning Calendar to help you plan out and schedule your upcoming content
  • 2 video lessons from Sam and Katie talking you through the bundle, with additional actionable advice on newsletters for authors
  • Content ideas for your newsletter, and a framework to help ensure you always have something to write about.
  • Bonus content: 13 done-for-you email templates to help you set up your welcome emails and launch sequences with ease.

Buy Now (Instant Access)